LAGOS – United Airlines has airlifted no fewer than 175 million passengers across its routes worldwide in 2024, a statement by the airline has said.
The statement said that the figure was a record number for the airline in one year.
The statement hinted that the airline has a unique insight into what the everyday person was interested in watching, eating and more when travelling.
It therefore pulled together some of the top trends its passengers were watching onboard.
According to the airline, travelers were in their Eras era. On average, United saw a 25 per cent boost in demand for flights as fans filled one blank (calendar) space at a time travelling around for the biggest concert tour of the year.
United was well-prepared to fly travellers swiftly and safely for some of the biggest demand increases during summer tour dates in Europe, including Milan and Munich, both up 40 per cent when compared to 2023.
Other travelers were in their rawdogging era. On average, travellers spent 60 minutes watching the flight map versus other seatback entertainment options like movies, TV shows or games.
The most-watched TV show onboard this year was…Bluey, according to the airline. This it said included adult and kid passengers.
The Coca-Cola versus Diet Coke debate remains strong, as the most consumed sodas onboard ranked as 1. Coca-Cola 2. Diet Coke and 3. Seagram’s Ginger Ale.
The Barbenehimer showdown made its way to the skies: The most watched movie onboard this year was Barbie… followed closely by Oppenheimer.
Other popular films include Anyone But You, The Beekepper and Mission: Impossible – Dead Reckoning Part One.
Vodka and sparkling wine reign supreme, as passengers opted for Tito’s Handmade Vodka as their go-to alcoholic beverage and sparkling wine was the most popular wine varietal across every cabin.
Savory beat sweet when it came to onboard snacks, with the most popular snacks being the complimentary Summer Harvest Savory Snack Mix and for-purchase Tapas Snackbox and Pringles.
While some speculated Millennials only book flights on their computers, United saw that approximately 1/3 of Millennials do book their United flights on United.com though another 1/3 of Millennials book their United flights on the United app.
Overall, more than eight million customers booked through the United App this year – a 15 per cent increase compared to last year.
If United’s new 2025 summer destinations, like Greenland, Mongolia and Senegal, are any indication, there are some unforgettable experiences on the horizon.

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